峰會(huì)背景
展望2023年，盡管整體市場(chǎng)環(huán)境復(fù)雜多變，中國(guó)消費(fèi)市場(chǎng)可能會(huì)持續(xù)波動(dòng)，但是，隨著防疫政策優(yōu)化，消費(fèi)者信心將逐步恢復(fù)，中國(guó)消費(fèi)市場(chǎng)依然展現(xiàn)出強(qiáng)勁韌性。
中國(guó)的消費(fèi)者正經(jīng)歷一場(chǎng)前所未有的變革，從早期追求物美價(jià)廉的性價(jià)比，到上一波消費(fèi)升級(jí)的興價(jià)比，未來則是價(jià)值回歸到心價(jià)比，整體環(huán)境將回歸理性、回歸真需求。
本次峰會(huì)將通過七大熱點(diǎn)主題幫助品牌主突破模式能力，回歸初心、精耕細(xì)作，實(shí)現(xiàn)可持續(xù)增長(zhǎng)；提升產(chǎn)品能力，實(shí)現(xiàn)可持續(xù)長(zhǎng)期增長(zhǎng)；優(yōu)化營(yíng)銷能力，集中媒體火力、改變用戶行為；整合渠道能力，實(shí)現(xiàn)全域增長(zhǎng)，從而在風(fēng)起云涌的2023年脫穎而出。
會(huì)議時(shí)間/地點(diǎn)/主辦方
2023年7月6日-7日/ 中國(guó) 上海/ ECV International
本次會(huì)議線上線下同步舉行
熱點(diǎn)話題
經(jīng)濟(jì)新周期與消費(fèi)復(fù)蘇下，品牌商如何獲得增長(zhǎng)新動(dòng)能
以消費(fèi)者為核心，踐行本真零售
品牌商如何與平臺(tái)攜手，實(shí)現(xiàn)全域新增量
數(shù)字時(shí)代，如何有效應(yīng)對(duì)隱匿的消費(fèi)者數(shù)據(jù)帶來的數(shù)字營(yíng)銷活動(dòng)挑戰(zhàn)？
全域興趣電商，打造奢品營(yíng)銷增量新陣地
ChatGPT與AIGC賦能元宇宙營(yíng)銷新域場(chǎng)
增流拓面，品牌電商如何突圍
成熟品牌如何應(yīng)用DTC直連消費(fèi)者
打造娛樂化消費(fèi)模式，助力跨境品牌本土化
……
峰會(huì)亮點(diǎn)
20+家業(yè)內(nèi)領(lǐng)先企業(yè)情報(bào)分享 20+問答環(huán)節(jié)
100+名參會(huì)代表
線上線下推廣
收集國(guó)際市場(chǎng)情報(bào)
與行業(yè)領(lǐng)袖及先驅(qū)展開現(xiàn)場(chǎng)交流
可供尋找商業(yè)機(jī)會(huì)的國(guó)際平臺(tái)
歡迎零售、酒店旅游、母嬰、家電、咨詢、服裝鞋履、日化、奢侈品、食品飲料、醫(yī)療大健康等行業(yè)領(lǐng)域的同仁報(bào)名參會(huì)！
歡迎前往峰會(huì)網(wǎng)站咨詢參會(huì)：http://www.ecvinternational.com/DMES/cn.html
聯(lián)系人: Britney
電話：+86 21 8026 0707-813
手機(jī)號(hào)：13271915990（微信）
往屆回顧
上海希為（ECV International）是亞洲領(lǐng)先的國(guó)際高端商業(yè)峰會(huì)及活動(dòng)的主辦和承辦機(jī)構(gòu)，擁有近100位行業(yè)研究及活動(dòng)策劃、運(yùn)營(yíng)專家，每年在全球舉辦60多場(chǎng)高水平的線上線下國(guó)際峰會(huì)，峰會(huì)主題涵蓋汽車、能源、制造業(yè)、紡鞋、數(shù)字營(yíng)銷、零售、碳中和、可持續(xù)發(fā)展、供應(yīng)鏈、財(cái)務(wù)、人才、鋼鐵、醫(yī)藥醫(yī)療等領(lǐng)域行業(yè)。我們服務(wù)了超過一半的財(cái)富2，000強(qiáng)企業(yè)。每年有6，000+ 名高管和頂尖企業(yè)的代表參加了我們的活動(dòng)。
通過深入的行業(yè)洞察，良好的客戶關(guān)系管理，我們成功組織了一系列具有行業(yè)影響力的活動(dòng)。我們的使命是提供專業(yè)服務(wù)，連接并告知能夠塑造未來行業(yè)格局的利益相關(guān)方最新行業(yè)動(dòng)向與企業(yè)最佳實(shí)踐，搭建高價(jià)值的行業(yè)高管社交平臺(tái)。幫助企業(yè)決策者迎接挑戰(zhàn)，抓住機(jī)遇并實(shí)現(xiàn)個(gè)人與企業(yè)的高效發(fā)展，為客戶創(chuàng)造更多價(jià)值。
The 13th China Digital Marketing And Ecommerce Innovation SummitEvent Background
The market environment in 2023 is complex and Chinese consumer market may continue to wobble. With the optimization of COVID-19 prevention policies, consumer confidence will gradually resume, and the development momentum of Chinese consumer market is still strong.
Chinese consumers are going through unprecedented changes, that is, the market environment will return to rational and authentic demand.
On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.
Event Date/ Location / Organizer
July 6-7, 2023 / Shanghai, China/ ECV International
The summit will be held in-person and online.
Hot topics
Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?
Focusing on consumers and practicing "authentic retail"
How do brands cooperate with the platform to achieve new omnichannel increase?
Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?
Omnichannel interest-based ecommerce, create a new position of luxury marketing growth
ChatGPT and AIGC enable the "new scene" of metaverse marketing
Increase the traffic and expand the scope, how should brand ecommerce keep growth?
How should mature brands use DTC to directly connect consumers?
Create entertainment consumption mode, promote the localization of cross-border brands
……
Highlights
20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions
100+ Delegates
On-line and Off-line Promotion
Gathering International Market Intelligence
onsite Communication with Industry Leaders and Pioneers
International Platform for Business Opportunity Seeking
If you are interested in participating in the summit, you can visit our official website or email us.
Event website: http://www.ecvinternational.com/DMES/index.html
Contacts
Britney
Tel：+86-21-8026 0707 ext 813
Phone: +86 13271915990
Email: [email protected]
about us
With a team of 100+ professionals specialized in events planning and execution, we held 60+ high-level online & in-person international summits around the world per year. The theme of the events involved in the fields of Vehicle, Energy, Manufacturing, Apparel & Textile, Footwear Industry, Digital Marketing, Carbon Neutral, Sustainability Development, Supply Chain, Finance, Digital Talent, Steel, Cyber Security and other traditional and emerging technology industries. We have served more than half of the Fortune 2000 companies and with 6000+ executives and delegates from top-notch corporations take part in our events each year.
We have successfully organized a number of industry-influential events through in-depth industry insight, well-managed customer relationship. Our mission is to provide professional services, connect and inform stakeholders the latest industry trends and best practices, and build a high-value social platform for industry executives. Help enterprise decision-makers meet challenges, seize opportunities and achieve efficient development and create more value.
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