作者：Vic的營銷思考

幾乎每天都有人來問我，花了很多時(shí)間寫出來的內(nèi)容為啥總是不火？到底有沒有必要堅(jiān)持日更？日更之后但流量卻越來越差？

先說答案：日更不重要，關(guān)鍵在于穩(wěn)定+持續(xù)+價(jià)值
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />有時(shí)候發(fā)10篇筆記的流量還不如發(fā)1篇的好，多發(fā)筆記當(dāng)然好，但是長時(shí)間發(fā)低質(zhì)量筆記，數(shù)據(jù)只會越來越差，賬號權(quán)重也越來越低
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />通常來說能做到日更，基本上超越了90%的博主，但是不是全職做博主沒有必要逼瘋自己，選擇周更3-4篇高質(zhì)量，就已經(jīng)很棒了
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />具體要怎么確定更新頻率，可以根據(jù)你的階段來決定
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />我們可以把小紅書博主的階段劃分成3大類
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />新手-成長期-成熟期
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />1）新手期→剛起號，對于平臺的認(rèn)知不高
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />更新頻率建議：日更
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />新手前期的起號筆記發(fā)布頻率建議做到日更，方便平臺對你進(jìn)行快速熟悉，并打上準(zhǔn)確的賬號標(biāo)簽。需要注意的是要垂直發(fā)布筆記作品，以防賬號標(biāo)簽混亂
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />發(fā)布率高短期內(nèi)也可以獲得不錯的流量和粉絲，平臺也會認(rèn)定你是一個健康活躍的賬號，為后期提升賬號權(quán)重打下基礎(chǔ)

總之新手期建議日更的原因無非兩點(diǎn)，打標(biāo)簽+活躍度 

2）成長期→運(yùn)營過一段時(shí)間，對平臺有一定認(rèn)知 

更新頻率建議：1周3—4更
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />這個階段的賬號已經(jīng)運(yùn)營一段時(shí)間，基本已經(jīng)有了一定內(nèi)容基礎(chǔ)和粉絲，這個時(shí)候沒有精力和條件的話，就不需要日更了，可以逐步調(diào)整到1周更新3-4次筆記
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />
inkMacSystemFont, "Helvetica Neue", Arial, "PingFang SC", "PingFang TC", "PingFang HK", "Microsoft Yahei", "Microsoft JhengHei"; font-size: 16px; letter-spacing: normal; text-align: start; white-space: pre-wrap; background-color: rgb(255, 255, 255);" />這個階段重要的不是頻率，而是優(yōu)質(zhì)的筆記內(nèi)容，好的爆款選題，爭取多做一些小爆款的筆記，破流量池，把整體流量推上一個新階段 

成長期的賬號標(biāo)簽和活躍度已經(jīng)趨于穩(wěn)定，所以可以適當(dāng)減低更新頻次，多把重心放在內(nèi)容質(zhì)量上

3）成熟期→了解平臺，熟悉規(guī)則，實(shí)現(xiàn)變現(xiàn)

 更新頻率建議：周更/根據(jù)自己節(jié)奏

對于一個非常成熟的自媒體博主來說，筆記發(fā)布的數(shù)量已經(jīng)不重要了，基本積累了不少數(shù)量的精準(zhǔn)粉絲，每篇筆記的瀏覽量和點(diǎn)贊量都有穩(wěn)定的保障

這個階段可以掌握一套自己的節(jié)奏，因?yàn)橹呀?jīng)發(fā)布過了很多優(yōu)質(zhì)的作品，其中也不乏有一些小爆款，還再穩(wěn)定的不斷推流中

有了這些內(nèi)容的積累，優(yōu)質(zhì)作品不斷的上升，賬號每天都會新增不錯數(shù)量點(diǎn)贊收藏評論關(guān)注，可以抽空把之前的優(yōu)質(zhì)筆記整理成合集，方便新粉點(diǎn)進(jìn)來后，能直接看到這些有價(jià)值內(nèi)容，更愿意關(guān)注你

更新頻率上完全可以根據(jù)自己的節(jié)奏來，一周一更都沒有問題，只要保證每一條筆記的流量符合自己的預(yù)期即可，如果不符合就一周3更

無論處于哪個階段，無論決定如何更新，頻率永遠(yuǎn)都不是最重要的部分，最重要的永遠(yuǎn)是內(nèi)容的優(yōu)質(zhì)程度

最后給大家一個人間真實(shí)的公式 

好內(nèi)容＝好流量 

高頻率 ≠ 好流量

高頻率＝提高把你累死的幾率≈逼瘋你幾率 

以上

看完覺得寫得好的，不防打賞一元，以支持藍(lán)海情報(bào)網(wǎng)揭秘更多好的項(xiàng)目。

標(biāo)簽： 標(biāo)簽 內(nèi)容 隨筆